Livestream Shopping Gains Momentum in the U.S. Through TikTok and Whatnot

American consumers are increasingly adopting live video commerce, driven by platforms like TikTok and Whatnot that replicate the format's massive success in China.

1 Sept, 11:00 — 1 Sept, 11:00

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cnbcMostly Factual3d ago

Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China.

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Livestream Shopping Gains Momentum in the U.S. Through TikTok and Whatnot

Sources

Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

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