Legal Accountability for Social Media Influencers Under Scrutiny

From ‘likes’ to liability: influencers through the lens of the law

By Antonis Glykis and Christina Avgousti In a world where social media influencers have become demigods and authority figures for millions of consumers, it seems that questions of legal accountability have moved from the realm of marketing into the domain of tort law. Influencers routinely promote not only lifestyle trends and consumer goods, fitness regimens, […]