Korean Duty-Free Retailers Boost Efforts to Attract Chinese Tourists

Korean duty-free retailers roll up sleeves to attract Chinese tourists

Korea’s duty-free store operators -- Lotte Duty Free, Shilla Duty Free, Shinsegae Duty Free and Hyundai Duty Free -- have launched extensive marketing campaigns to attract Chinese tourists visiting Korea during the Lunar New Year holiday amid intensifying competition for customers. According to market analysis firm China Trading Desk last week, between 230,000 and 250,000 Chinese tourists were expected to visit Korea between February 15 and 23, up about 52 percent from the same holiday season la

By The Korea Herald