Korean Bakery Chain Tous Les Jours Expands US Presence

Inside Tous Les Jours' bid to bake its way to US success

Korea Herald correspondent LA HABRA, California — CJ Foodville, CJ Group's food service arm, brought Tous Les Jours to the United States in 2004, becoming the first Korean bakery chain to do so. After years of ups and downs, profitability finally took hold and has now been sustained for eight straight years. Part of the success story plays out inside one of the chain's 205 US stores, a roughly 80-seat outpost in La Habra, California, where the typical American bakery experience takes on a Korean

By The Korea Herald