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KATSEYE Partners with Hershey’s for New Campaign and Song Collaboration
The pop group KATSEYE is featured in a Hershey’s chocolate-dipped candy campaign, releasing a new version of “Pinky Up” to promote the brand’s latest crème bars.
1 Sept, 14:00 — 1 Sept, 14:00
Source Diversity
Source Diversity
Low (19/100)2 sources— more sources would strengthen this score15/33
Spectrum spread— 1/5 buckets covered0/33
Far L
Left2
Left (2)
billboardvariety
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Right
Far R
Geographic diversity— 1 region4/34
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ℹOnly 2 sources cover this story
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varietyMostly Factual8h ago
Hershey Hopes Katseye Will Lure Younger Snackers to New Crème Bars
At The Hershey Company, the candy is the star, but marketing executives at the chocolate titan have figured out a way for the sweets to share screen time with some notable guests. Katseye, the popular all-girl pop group, will have a significant role in a new ad campaign aimed at introducing new Hershey’s Crème Bars […]
By Brian Steinberg
Read full article →billboardMostly Factual8h ago
KATSEYE Puts a Sweet New Spin on ‘Pinky Up’ for Chocolate-Dipped Collab: Watch Now
The new Hershey's campaign spot features the group's five-woman Wild lineup, before Sophia went on hiatus.
By Alicia Urrea
Read full article →Coverage Timeline
First report: billboard · 1 Sept, 14:00|Full coverage: 2 · 0m|Window: 0m
