[Photo News] Jinro expands US outreach

HiteJinro said Wednesday it successfully wrapped up the Jinro Chimaek Fest in California, further expanding its engagement with US consumers through Korean food and drink culture. The Korean liquor firm participated as the title sponsor of the event, which took place from Friday to Sunday at Irvine Great Park Live in Irvine. The three-day event attracted about 30,000 attendees, a 50 percent increase from last year. HiteJinro's US exports of fruit-flavored soju recorded a compound annual growth r

By The Korea Herald