Intuit TurboTax Expands AI Investment and Store Presence

Intuit TurboTax has invested in AI for nearly a decade. In 2026, that plan includes store expansion.

Nicolas Ortega for BI Intuit said its AI investments generated almost $90 million in efficiencies in the first half of 2025. AI use cases include task automation and matching customers with tax professionals. An Intuit executive said the company is also investing in physical stores as part of its 2026 strategy. Intuit began its AI journey in 2019 when Sasan Goodarzi became CEO. A couple of months into the job, he said his biggest challenge was transforming Intuit from a cloud-based parent c...