Independent Watchmakers Disrupt Luxury Market with Innovative Designs

Niche brands like MB&F and Vanguart are challenging established luxury watchmakers by introducing unconventional timepieces that attract tech executives and collectors. Industry observers note that traditional houses often lack the willingness to take calculated creative risks.

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nzzGerman1d ago

Wie kleine Uhrenmarken wie MB&F oder Vanguart die Branche aufmischen

Unabhängige Hersteller begeistern mit ungewöhnlichen Entwürfen und ziehen selbst die amerikanische Tech-Elite an. Den etablierten Häusern fehle dagegen oft der Mut zum kalkulierten Risiko, sagt der Präsident der Geneva Watch Days.

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Independent Watchmakers Disrupt Luxury Market with Innovative Designs

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Wie kleine Uhrenmarken wie MB&F oder Vanguart die Branche aufmischen

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