I spent a day trying the 90-second rule – and it didn’t make me less angry | Emma Beddington

I spent a day trying the 90-second rule – and it didn’t make me less angry | Emma Beddington

Our physiological response to emotions apparently lasts just a minute and a half. But there’s an embarrassing episode from 2009 that still makes me sweat I’ve just discovered the “90-second rule”, a concept neuroanatomist Dr Jill Bolte Taylor explored in her book, Whole Brain Living, back in 2021. That’s how long our physiological response to emotions such as anger lasts, from the time we formulate a thought to the point at which our blood is “completely clean” of the noradrenaline released i...

By Emma Beddington