How Apple's 2009 'There's An App For That' Campaign Shaped Mobile Culture

Reflecting on a pivotal 2009 advertising initiative, this piece explores how Apple successfully positioned the iPhone as a software ecosystem rather than just hardware, cementing the App Store's cultural dominance.

7 Sept, 10:00 — 7 Sept, 10:00

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forbes1d ago

When iPhone’s “There’s An App For That” Became A Cultural Catchphrase

Apple believed that the iPhone was more than just a piece of hardware, so in 2009 it launched an Ad campaign that would showcase the power of its app store.

By Ewan Spence, Senior Contributor

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How Apple's 2009 'There's An App For That' Campaign Shaped Mobile Culture

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When iPhone’s “There’s An App For That” Became A Cultural Catchphrase

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