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Hiking, kayaking and rafting: Nature as the new luxury of the travel experience - The rise of outdoor tourism
From the peaks of the Himalayas to the 'hidden' trails of Agrafa and from the traditional 'sun and sea' model to the holistic experience of nature. Outdoor tourism in Greece is no longer a niche activity but a mainstream trend, attracting a growing number of visitors seeking authentic and immersive experiences in the natural environment.
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