Hello Kitty Creator Sanrio Launches New Gaming Brand
Sanrio, the Japanese company behind the popular Hello Kitty franchise, has launched a new gaming brand. This move aims to tap into the rapidly growing global gaming market.
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Hello Kitty creator Sanrio launches gaming brand to tap fast-growing global market - The Straits Times
Hello Kitty creator Sanrio launches gaming brand to tap fast-growing global market The Straits Times
Read full article →Sanrio launches gaming brand, tapping fast-growing global market
Sanrio's push into gaming reflects a broader trend among Japanese intellectual property owners to diversify revenue by extending popular franchises into interactive entertainment.
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