Gen Z Embraces Formerly 'Uncool' Spanish Fashion Brand Desigual

The Spanish fashion brand Desigual, once considered embarrassing, is now experiencing a resurgence in popularity among Gen Z, reinventing itself to attract a younger target audience.

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20-minutenGerman132d ago

Plötzlich feiert die Gen Z eine einst peinliche Marke aus Spanien

Früher uncool, heute extrem angesagt: Die einst verschmähte spanische Modemarke Desigual erfindet sich gerade komplett neu – und gewinnt damit eine jüngere Zielgruppe.

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Gen Z Embraces Formerly 'Uncool' Spanish Fashion Brand Desigual

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Plötzlich feiert die Gen Z eine einst peinliche Marke aus Spanien

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