Gap Inc. Hires Lourdes Arocho from Paramount to Lead "Fashiontainment" Strategy
Gap Inc. has appointed former Paramount executive Lourdes Arocho as Senior VP and Head of Licensing, a key hire in the retailer's "Fashiontainment" strategy to expand its apparel brands into music, TV, film, and sports.
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Gap Inc. Hires Another Ex-Paramount Exec in Push to Expand Fashion Brands to TV, Film and More
Gap Inc. has enlisted former Paramount executive Lourdes Arocho as part of the retailer’s “Fashiontainment” strategy to ink partnerships for its apparel brands in music, TV, film, sports and more. Arocho will join the company May 15 as senior VP and head of licensing, reporting to Pam Kaufman, executive VP and chief entertainment officer — […]
By Todd Spangler
Read full article →Gap’s Fashiontainment Push: Pam Kaufman Brings in Fellow Paramount Alum as First Major Hire
As senior vp & head of licensing, Lourdes Arocho will "connect the company more deeply to entertainment, sports, and the cultural moments shaping conversation."
By Georg Szalai
Read full article →Coverage Timeline
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