Functional Hydration Products See Corporate Gold Rush

Social media and GLP-1 medications are driving increased interest in hydration products, leading companies to invest in new offerings like electrolyte mixes and 'hydrating hot chocolate'.

11 Jul, 12:00 — 11 Jul, 12:00

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marketwatchMostly Factual53d ago

Regular water is no longer enough. Welcome to the corporate gold rush around ‘functional hydration.’

Social media and GLP-1s are spurring increased interest in hydration products, and companies are responding with things like electrolyte mixes and “hydrating hot chocolate.”

By Bill Peters

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Functional Hydration Products See Corporate Gold Rush

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Regular water is no longer enough. Welcome to the corporate gold rush around ‘functional hydration.’

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