From Bridgerton balls to fake shaadis: How theme parties are the new rage

From Bridgerton balls to fake shaadis: How theme parties are the new rage

Theme parties are transforming social gatherings into immersive experiences, driven by social media and a desire for participation. Brands are engineering these events to foster deeper engagement, turning passive fandom into collective celebration. This trend taps into psychological needs for connection and belonging, creating shared cultural moments that extend beyond mere entertainment.

By VIJAYA SRIVASTAVA