Football Merchandise Becomes a Fashion Trend in Music Fandom

The Guide #251: From Oasis to Harry Styles, music is mad for football merch

In this week’s newsletter: After a slow burn for many years, the football shirt has crossed over into the world of music fandom in a big way Something sartorially strange is happening at gigs across the country. Where once there might have been a sea of (often black) cotton T-shirts across the audience, now a note of heavy polyester has been added to the mix. Last month at Outbreak, the UK’s biggest hardcore punk festival, a sizeable minority of attendees were wearing football shirts – though...

By Gwilym Mumford