Film Promotions Reach New Levels of Extravagance

Film promotions for movies like 'Wuthering Heights' and 'Wicked' are becoming increasingly extravagant, with actors staying in character and engaging in unusual behaviors to create instant impact.

20 Feb, 17:36 — 20 Feb, 17:36

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EL PAISMostly Factual192d ago

The extravagant promotions of ‘Wuthering Heights’ and ‘Wicked’: ‘We are reaching a point between the sublime and ridiculous’

In the age of instant impact, promoting a film is no longer just about giving a few interviews: actors have to stay in character and often behave in a truly unsettling way

By Ianko López

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Film Promotions Reach New Levels of Extravagance

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The extravagant promotions of ‘Wuthering Heights’ and ‘Wicked’: ‘We are reaching a point between the sublime and ridiculous’

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