Ferrero Invests Billions to Build Candy Empire in America

How Nutella maker Ferrero is spending billions to build a candy empire in America

We went behind the scenes to see how Ferrero, an Italian company is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans. Read the original article on Business Insider