Ferrari Reportedly Requires Buyers to Purchase Unpopular Luce EV to Advance on Waitlist

Ferrari is reportedly using its first-ever EV, the €550,000 Luce, which has been described as unpopular, as a loyalty test, requiring buyers to purchase it to move up on waitlists for other models.

18 Jun, 09:45 — 18 Jun, 09:45

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zerohedgeLow71d ago

Ferrari Reportedly Tells Buyers To Buy Unpopular Luce To Move Up On Wait List

Ferrari Reportedly Tells Buyers To Buy Unpopular Luce To Move Up On Wait List Ferrari is reportedly using its first-ever EV, the Luce, a €550,000 model that looks more like a cross between a Tesla and a Kia, as a loyalty test inside its highly coveted allocation system. Ferrari's allocation system is a notoriously exclusive, invitation-only process managed directly by the factory in Maranello. Rather than using waitlists, Ferrari curates ownership by evaluating a buyer's loyalty...

By Tyler Durden

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Ferrari Reportedly Requires Buyers to Purchase Unpopular Luce EV to Advance on Waitlist

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Ferrari Reportedly Tells Buyers To Buy Unpopular Luce To Move Up On Wait List

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