Where did all the XXL clothes go? Fashion brands are scrapping plus sizes in the GLP-1 era

As weight-loss drugs gain popularity in the US, brands are scaling back their ranges – and frustrating customers In March 2023, the model, activist and writer Tess Holliday announced that she had been working as a size and inclusivity consultant for H&M. The fruits of their partnership felt like “one of the most meaningful things that I’ve done in my career”, she told US Vogue at the time. The fashion juggernaut had committed to an expansion of its sizes, from XL to 4XL, and to increased body...

By Hannah Marriott