Exploring the World of 'Maxxing' Internet Trends

From hobbitmaxxing to Catholicmaxxing: how well do you know your maxxes?

Maxxing trends – going all in on a particular trait, habit, quality or pastime – tend to burn brightly and briefly. But how many of the following are real? It started more than a decade ago with looksmaxxing, a disturbing manosphere-based strategy for optimising personal appearance through diet, exercise, surgery or smashing your jawbone. Back then, “maxxing” carried with it an unwholesome sense of overkill for its own sake. Even that extra X – maxing out the word in a way that served no ort...

By Tim Dowling