How World Cup star Haaland helped put Norway on the map with China’s tourists

As Norwegian World Cup footballer Erling Haaland’s herbal drink advertising blitz captivates millions, his home country has emerged as a popular destination for Chinese travellers. An increasing number of Chinese citizens have visited Norway over the past two years, with interest surging during this summer’s international football competition. The draw was largely Norway’s scenic allure, but in recent weeks Haaland’s social-media stagecraft had amplified the appeal, tourism professionals...

By Ralph Jennings