Electric Vehicle Prices Rise as Automakers Reduce Discounts
Prices for electric vehicles (EVs) are increasing again as automakers begin to pull back on discounts and incentives. This trend marks a shift after a period of price reductions aimed at boosting EV adoption.
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EV prices are rising again as automakers pull back on discounts
The average transaction price for EVs rose for the first time in six months, according to KBB. Justin Sullivan/Getty Images The average transaction price for EVs was $56,126 in July, according to Kelley Blue Book. That's a 1.6% increase compared to July 2025. It's the first EV price rise of 2026, KBB said. There are two main reasons: fewer EVs on dealership lots and higher gas prices. For the first time in 2026, EV prices are rising. In July, the average transaction price for a new fully el...
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