Disney Encourages Employees to Adopt AI Tools

How Disney is pushing employees to use AI: streaks, 'max vibes' badges, and manager check-ins

Disney wants tech staffers to use chatbots like Claude. Anadolu Agency/Getty Images; Bloomberg/Getty Images Disney is encouraging its employees to use AI with milestone badges and check-in messages. Staffers are using the company's AI Adoption Dashboard to see how they stack up to their peers. One software engineer said they hadn't "written any code in months" by themselves. If you're a Disney employee who doesn't regularly use AI, you might get a "check-in" message from your boss. That's w...