Company Urges Focus on AI's Business Impact Over Token Usage

The AI metric one company says managers should stop caring about

Using AI for its own sake shouldn't be the goal, Synthesia's HR leader said. Luis Alvarez/Getty Images Firms should focus on AI's business impact, not maximizing tokens workers use, an HR leader said. Rewarding AI use alone might not boost productivity or innovation, said Synthesia's Laura Gonzalez. More companies are taking a closer look at how workers use the tech — and discouraging tokenmaxxing. Move over, tokenmaxxing. Focusing on AI usage rather than what it delivers risks incentivizin...