Chongqing's Viral Fame Boosts Tourism Ambitions

Can Chongqing leverage its online viral fame to become an international tourism hub?

Chongqing, also known as ‘the most confusing city’ has become one of China’s most popular tourism attraction spots in recent years. Many Chinese and international social media content creators have hopped on the viral trend of making videos about the city’s bewildering, mountainous urban landscape. The South China Morning Post’s Llewellyn Cheung travelled to Chongqing to meet a local content creator and tourism experts to find out what the city is really like beyond the viral trends, and why ...

By Llewellyn Cheung