BTS Familiarity and Favorability in US Music Market

Four in 10 US music consumers familiar with BTS: survey

Four in 10 US music consumers are familiar with BTS, while 46 percent view the K-pop group favorably, according to a recent survey. The group's agency BigHit Music said Friday, quoting second-quarter data from global music data company Luminate, that 42 percent of music consumers in the US were familiar with BTS, while 46 percent viewed the group favorably. The average recognition rate for all artists surveyed stood at 24 percent, putting BTS 18 percentage points above the overall average. BTS'

By The Korea Herald