BTS-Collaborated Food Brand ARIH Expands to Japan and Canada

BTS-collaborated food brand ARIH expands into Japan, Canada

ARIH, a food and beverage brand developed by Paldo and hy in collaboration with BTS, is expanding into Japan and Canada, broadening its presence across key Asian and North American markets. According to the companies on Tuesday, ARIH products will be sold exclusively through 7-Eleven Japan, which operates more than 22,000 stores across Japan. They plan to leverage the convenience store chain’s extensive nationwide network to increase brand awareness and reach consumers through everyday shopping

By The Korea Herald