Brands Shift Focus to Millennials, Signaling 'Millennial Summer'

Brands spent years chasing Gen Z. Now it's a 'millennial summer.'

The Roku Channel's "The Reunion: Laguna Beach," which premieres April 10, is just one example of how millennials are being catered to right now. The Roku Channel Does it feel like we're living in the early 2000s? "Laguna Beach" is back. Hilary Duff is back, even Jay-Z is back. We're in a millennial summer where throwback cultural influences are driving shifts. Millennials are so back. Algorithms are supposed to predict what's next, but scroll any platform right now, and chances are you'll f...