Barilla Acquires US Mac and Cheese Brand Goodles

Barilla buys American macaroni-cheese brand Goodles

(ANSA) - ROME, SEP 3 - Italian pasta giant Barilla said Thursday that it has reached an agreement to buy Goodles, an American macaroni-and-cheese brand, confirming a report in The Wall Street Journal. "We'd been following Goodles for some time and were increasingly impressed by the strength of the brand, the quality of its products and the momentum of its growth," said President Guido Barilla, describing the acquisition as "an exciting opportunity for the future". Goodles co-founder and CEO J...

By ANSA