Banijay Entertainment Acquires Global Rights to Indian Fitness Format ‘Battleground’

Banijay Entertainment Acquires Global Rights to Indian Fitness Format ‘Battleground’ (EXCLUSIVE)

Banijay Entertainment has secured worldwide rights to “Battleground,” a fitness-driven competition format originated by Mumbai-based Rusk Media. The format fuses athletic competition, reality-style drama and audience interactivity, following fitness creators through a three-stage contest that includes a signature Fight Club segment. Competitors split into four teams, each guided by a mentor empowered to bid and […]

By Naman Ramachandran