Atlanta Businesses Hope for World Cup Economic Boost

The World Cup is coming to Atlanta. Small businesses hope it pays off.

Cyrei Daniel owns the bakery Sweet Me Good. Piera Moore for BI Atlanta business owners are investing in products, staffing, and marketing ahead of the World Cup. Some hope for significant revenue gains from international visitors. Others worry small businesses could miss out on the tournament's economic impact. Cyrei Daniel had been trying to get the city's attention for months — not just for her bakery, Sweet Me Good, but for the entire block. When the city announced Atlanta would host eig...