Asics Launches First New York Sportstyle Pop-Up Store Featuring Professional Tennis Players

The athletic brand opened a temporary retail experience in New York City, leveraging partnerships with tennis stars Emma Navarro and Lorenzo Musetti to bridge sport and fashion.

31 Aug, 13:00 — 31 Aug, 13:00

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forbes2d ago

Tennis Helps Drive Asics’ First NYC Sportstyle Popup

Emma Navarro and Lorenzo Musetti lead the New York marketing for Asias as the brand plans further connections between Sportstyle and global events

By Tim Newcomb, Contributor

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Asics Launches First New York Sportstyle Pop-Up Store Featuring Professional Tennis Players

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Tennis Helps Drive Asics’ First NYC Sportstyle Popup

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