Analysis of Counterfeit Luxury Goods Market, Focusing on Rolex Watches

This article explores the allure of shiny counterfeits, particularly watches, leather goods, and writing instruments, questioning why consumers are drawn to them despite knowing their lack of original quality and value, and noting the extensive literature on the market for such fakes.

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hotnewsRomanian122d ago

Fake-ul trece, marca rămâne. O poveste despre ceasurile ROLEX şi altele asemenea lor

De ce cumpărătorii sunt atraşi de falsuri strălucitoare (ne referim aici ȋn special la ceasuri, marochinărie, instrumente de scris), chiar dacă ştiu că nu au nici calitatea, nici valoarea reală a originalului? Există pe piaţă o ȋntreagă literatură de specialitate dedicată atracţiei nefaste, aproape iraţionale, a fake-urilor asociate mărcilor notorii, asupra psihicului şi comportamentului de …

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Analysis of Counterfeit Luxury Goods Market, Focusing on Rolex Watches

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Fake-ul trece, marca rămâne. O poveste despre ceasurile ROLEX şi altele asemenea lor

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