American Express Archivist Becomes Social Media Star

American Express’ secret social media weapon: an in-house history nerd

Ira Galtman, Amex's in-house archivist, didn't expect to become such a social media hit. American Express Ira Galtman has been Amex's archivist for 30 years and has become an unexpected social media hit. His videos outperform most of Amex's content, and are especially popular with younger TikTokers. Galtman said he tries to "keep it real," forgoing hair and makeup for the nostalgia-tinged series. Scroll down in American Express' TikTok account, and you'll find a video of Ira Galtman popping...