Amazon Transforms Prime Video Into a Major Advertising and Sales Platform

Originally designed as a loyalty perk two decades ago, Amazon's streaming service has evolved into an award-winning studio, major sports broadcaster, and highly effective advertising engine integrated directly into its retail ecosystem.

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le-figaroFrench1d ago

Un œil sur l’écran, l’autre sur le panier : comment Amazon a transformé Prime Video en machine à vendre

RÉCIT - Pensé il y a 20 ans comme un bonus de fidélisation, le service de streaming est devenu un studio primé, un diffuseur sportif majeur et une puissante régie publicitaire. Le plus somptueux produit d’appel jamais placé à l’entrée d’un supermarché.

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Amazon Transforms Prime Video Into a Major Advertising and Sales Platform

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Un œil sur l’écran, l’autre sur le panier : comment Amazon a transformé Prime Video en machine à vendre

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