Ally Shifts Marketing Focus to Women's Sports, Reports Boost

Ally Picks Women’s Sports Over Traditional Cable — and Sees Marketing Boost

The financial services firm Ally has worked to carve out new roosts in sports that in years past might never have been shown on TV. Ally is a major sponsor of the Unrivaled three-on-three women’s basketball league and plans to invest ad dollars in “Women’s Sports Sundays,” a new showcase from ESPN that will replace […]

By Brian Steinberg