AI Overhauls Search, Startup Lantern Helps E-commerce Brands Adapt

Search is getting an AI overhaul. This startup says it can help e-commerce brands keep up.

Andrew Lissimore is the founder of Lantern. Courtesy of Lantern SEO has undergone an AI makeover as traditional search engines are being challenged by LLMs. Lantern, which launched as a loyalty marketing startup for e-commerce brands, is taking note. Founder Andrew Lissimore pivoted his business to AI search optimization. Read its pitch deck. Andrew Lissimore grew his e-commerce business, Headphones.com, by cracking search engine optimization (SEO). When ChatGPT emerged on the market, Lissi...