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Adidas Faces Boycott Calls Over Ad Featuring Amputee Former Israeli Soldier
The sportswear giant is facing mounting boycott demands after releasing a marketing campaign that prominently featured an amputee veteran of the Israeli military. Critics argue the advertisement politicizes the brand and disregards regional sensitivities.
6 Sept, 18:47 — 7 Sept, 02:12
The Story
Analyzing sources…
Source Diversity
Source Diversity
High (51/100)3 sources25/33
Spectrum spread— 3/5 buckets covered17/33
Far L1
Far Left (1)
haaretz
Left1
Left (1)
Al Jazeera
Center
Right1
Right (1)
jerusalem-post
Far R
Geographic diversity— 2 regions9/34
Israel2Qatar1
Sources
Showing 2 of 3 sources
Al JazeeraMostly Factual1h ago
Adidas faces boycott over amputee campaign featuring Israeli soldier
Adidas is facing calls for a boycott after featuring a former Israeli soldier in a campaign for amputees.
Read full article →jerusalem-postMostly Factual9h ago
Adidas faces boycott calls over 'single shoe' campaign with former Israel soldier and amputee
Biton lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.
Read full article →Coverage Timeline
First report: haaretz · 6 Sept, 17:56|Full coverage: 3 · 8h|Window: 8h
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