Active ETFs Gain Market Share as Pricing Becomes More Competitive

Active ETFs Gain Ground as Investors Focus on Outcomes

Julie Gunts of AllianceBernstein highlights how passive ETFs drove growth through lower fees, creating the foundation for today's ETF industry. Active ETFs are now pricing more competitively against active mutual funds, while investors remain willing to pay for strategy and performance. Consequently, the industry has shifted from a passive-versus-active debate to a portfolio-construction approach, where advisors and investors combine both to meet specific goals. (Source: Bloomberg)