Thailand Defines 2027 Tourism Direction as 'The Year of Transformation'
The Tourism Authority of Thailand (TAT) has designated 'The Year of Transformation' as the direction for the country's tourism strategy in 2027.
13 stories found
The Tourism Authority of Thailand (TAT) has designated 'The Year of Transformation' as the direction for the country's tourism strategy in 2027.

The Tourism Authority of Thailand (TAT) is monitoring the revival of tourism ties between China and Japan, concerned about its potential impact on the inbound Chinese market to Thailand in the latter half of the year.

Amid intense competition for the Chinese market, the Tourism Authority of Thailand (TAT) is implementing new 'NEXT' marketing strategies for fiscal 2027 to reduce its dependence on specific short-haul markets.
The Tourism Authority of Thailand (TAT) is preparing to stage the Maha Songkran 2026 festival in Bangkok from April 11-15.
The Tourism Authority of Thailand (TAT) aims to attract 6 million Chinese visitors by 2026, noting that Thailand is a leading destination for Lunar New Year travel.
Jetts Fitness has partnered with the Tourism Authority of Thailand (TAT) to launch the 'Run for Mile' initiative, encouraging fitness enthusiasts to exercise and explore Thailand after dark.
The Tourism Authority of Thailand (TAT) has lowered its foreign visitor forecast for the year to 10 million, down from 11 million, citing disruptions in air traffic caused by the Middle East conflict, though Polish tourists are noted as an exception.
The Tourism Authority of Thailand (TAT) is launching a "workation" campaign to encourage domestic tourism and increase revenue within the country's travel sector.

The Tourism Authority of Thailand (TAT) projects a 6% revenue growth, totaling 30 billion baht, during the upcoming Songkran holiday, driven mainly by Asian markets, despite concerns about global conflicts.
The Tourism Authority of Thailand (TAT) has revealed four strategic moves aimed at positioning Thailand as Asia's premier high-value tourist destination.

The Tourism Authority of Thailand (TAT) has reduced its long-haul arrival forecast for the year to 10 million, matching last year's figures, primarily attributing the revision to the ongoing Middle East conflict.
The Tourism Authority of Thailand (TAT) is inspiring travel across Thailand with BLACKPINK's LISA through its "Feel All the Feelings, Seeking Thailand's Wonders" campaign. The initiative invites travelers to discover Thailand and offers exclusive items as prizes.

To mitigate the tourism impact from the Middle East conflict, the Tourism Authority of Thailand (TAT) plans to propose to the cabinet a stimulus measure for the short-haul and domestic markets, as well as setting up a "war room" in collaboration with private operators.