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YouTube’s VP for EMEA, Pedro Pina, used the Edinburgh TV Festival to announce a $4 million investment aimed at revitalizing UK television, challenging the platform’s negative reputation in the industry.
Pedro Pina, YouTube's international and EMEA boss, has been selected to deliver the prestigious James MacTaggart Memorial Lecture at the upcoming Edinburgh TV Festival. This keynote address is a highlight of the annual television industry event.
In a keynote address, YouTube’s EMEA vice president Pedro Pina argued against the narrative that streaming video sites threaten traditional television, positioning the platform as a collaborative industry friend.
YouTube is significantly increasing its presence at Mipcom this year, returning to Cannes in October with an expanded program that includes an opening day keynote from Pedro Pina, daily workshops, and panels.