
'The Rookie' Creator Alexi Hawley Renews Lionsgate TV Deal
Alexi Hawley, creator of 'The Rookie,' has renewed his overall deal with Lionsgate Television. The extended agreement also includes his drama project 'The Envoy' moving to HBO Max.
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Alexi Hawley, creator of 'The Rookie,' has renewed his overall deal with Lionsgate Television. The extended agreement also includes his drama project 'The Envoy' moving to HBO Max.

Lionsgate's stock has declined following a report that activist investor Anson Funds urged the studio's board to consider an AI pivot or a sale to avoid becoming an 'AI casualty.'

Lionsgate's highly anticipated live-action adaptation of the popular manga and anime series, Naruto, has officially announced its filming start window.
Lionsgate aims to achieve a leverage ratio of 3-3.5 times by fiscal year 2028, as its content backlog reaches $1.5 billion.

Lionsgate CEO Jon Feltheimer publicly supported the proposed merger between Paramount and Warner Bros. Discovery, stating that 'uncertainty is the worst thing for our business.'

Brittany Snow has joined Sydney Sweeney in the cast of Lionsgate's 'The Housemaid's Secret' sequel, confirming a key book character with the addition of the beloved Netflix star.

Lionsgate CEO Jon Feltheimer's total compensation package is set to increase to $19.4 million for the fiscal year 2026. This marks a significant rise in his pay.
Lionsgate's stock has seen a significant surge amidst rumors and speculation regarding a potential buyout of the company.

Television giants Banijay Group and French powerhouse Mediawan Group have expressed acquisition interest in Lionsgate Studios, known for franchises like 'Hunger Games' and 'John Wick'.

The biographical film 'Michael' from Lionsgate and Universal has crossed the $1 billion mark in global box office revenue after 12 weekends, becoming the second production this year to achieve this milestone.
Director Kenji Tanigaki is teaming up with actor Peter Dinklage for a new action movie titled 'The Reckoner', to be produced by Lionsgate and AGBO, with the script by 'John Wick' writer Derek Kolstad.

Lionsgate's Michael Jackson biopic, 'Michael,' has made history by surpassing 'Oppenheimer' to become the highest-grossing biopic ever, earning $977.4 million globally in its tenth weekend.
A rumor concerning Netflix and Lionsgate has brought to light a broader shift occurring within media mergers and acquisitions.

Netflix has denied speculation that it is interested in acquiring Lionsgate, causing Lionsgate's shares to fall after an initial surge. A Netflix spokesperson explicitly stated they are not pursuing the studio.

Lionsgate has announced a January 29, 2027, theatrical release date for 'Karoshi,' an 87Eleven Entertainment dystopian action thriller written and directed by Takashi Doscher, starring Teo Yoo and Isabel May.

Lionsgate has acquired an equity stake in generative AI video company Runway and plans to use its existing franchises to create AI-generated short-form series, expanding their 2024 partnership.

The Michael Jackson biopic 'Michael' has officially become Lionsgate's highest-grossing movie, surpassing a sci-fi dystopia blockbuster and continuing its climb on worldwide box office charts.
Seth Rogen and Evan Goldberg are set to revive the 1980s CBC series 'Littlest Hobo', about an ownerless German Shepherd, for Crave in partnership with Lionsgate Canada.

Bestselling author Kimberly McCreight's upcoming novel, 'Someone Else’s Husband,' has been acquired by Lionsgate Television and 3 Arts for series development. This continues McCreight's streak of having all her books optioned for film or TV.

The long-awaited film adaptation of Sega's classic video game 'Streets of Rage' has found its director in Jeymes Samuel, with Pat Casey and Josh Miller, known for their work on 'Sonic the Hedgehog,' set to write the script. This development marks significant progress for the movie after years of silence.

Following his work on 'Terrifier 4,' micro-budget director Damien Leone is set to direct 'Tortures of the Damned' for Lionsgate, with Sam Raimi also involved in the project.

Lionsgate will be integrating its film library into the digital movie locker service, Movies Anywhere, next month, joining other major studios already on the platform.
Wells Fargo has identified Lionsgate Studios as a potential acquisition target, suggesting it could be involved in future mergers and acquisitions.

Lionsgate has released the first photo and announced new premiere dates for Mel Gibson's two-part sequel to 'The Passion of the Christ'.

Lionsgate announced that the action thriller 'Day Drinker,' starring Johnny Depp and marking his fourth collaboration with Penélope Cruz, is set to premiere in theaters on March 26, 2027.
Lionsgate has detailed its financial strategy to achieve 4x-4.5x leverage by fiscal Q4 2027, while its film 'Michael' is projected to reach a $1 billion box office milestone.

Lionsgate announced a rise in revenue and a rebound in profits for its most recent quarter, largely attributed to the box office success of the film "The Housemaid."

Mel Gibson has revealed the first look at his two-part biblical epic, 'The Resurrection Of The Christ,' a sequel to 'The Passion of the Christ.' Lionsgate has shifted the release dates, with Part One now set for May 2027 and Part Two for May 2028.

The Lionsgate thriller 'The Housemaid,' which recently saw a hit film adaptation, is now being developed into a stage production for Broadway.
A particular fund has reportedly increased its investment in Lionsgate Studios, coinciding with an 85% surge in the company's stock.

Starz reported mixed first-quarter results and announced its exit from a pay-2 content deal with Universal. CEO Jeff Hirsch stated the company is "structurally stronger" a year after its split from Lionsgate, as it revisits content costs.
Kyle Benn, formerly of Lionsgate, has joined the faith-based company Family Theater Productions as its new Head of Production.

Lionsgate and Blumhouse are set to launch sales for their reboot of the horror franchise "The Blair Witch Project" at the Cannes market. Up-and-coming horror director Dylan Clark is confirmed to direct the project.
Lionsgate (LION) shares surged by 7% after one of its films achieved a new box office record, prompting an analyst to raise the stock's price target.

A new lawsuit has been filed against Michael Jackson's estate by siblings alleging sexual abuse of four children, reigniting debate surrounding the late singer's legacy as a new biopic is released. The legal action comes amidst public discussion and fan reactions to the film "Michael."

The new Michael Jackson biopic, 'Michael,' has premiered, generating discussion around its soundtrack, box office performance, and the filmmakers' decision to largely avoid the pop star's controversies. Reviews highlight the film's focus on his music and career while noting the absence of his darker aspects.
An analysis suggests that Lionsgate Studios (LION) is a high-growth Canadian stock worth considering for investment.

Lionsgate has extended CEO Jon Feltheimer's contract to run through July 31, 2031, building on his previous deal signed in 2024.
The exec will work with the studio’s film and TV groups on upcoming slates and library sales, along with managing corporate communications efforts.

Starz CEO Jeff Hirsch received a pay package of $6.75 million for 2025, a transitional year marked by the company's separation from Lionsgate Studios.
Sandra Stern, vice chairman of Lionsgate TV, shared war stories and advice in a candid exit interview after more than 40 years in the entertainment industry.

High-profile executives from companies like Netflix, Paramount, NBCUniversal, Lionsgate, FilmNation, and MrBeast are slated to speak at the Association of Film Commissioners International’s annual event, rebranded as the AFCI Studio Summit, in Los Angeles this week.

Two-time Oscar winner Jane Fonda will star in “The Correspondent,” the upcoming film adaptation of Virginia Evans’ bestselling novel.
An evaluation is presented on whether Lionsgate Studios Corp. (LION) is a good stock for individuals to buy.

EXCLUSIVE: Following the global success of The Housemaid, Lionsgate is looking to stay in business with one of its stars as sources tell Deadline, Brandon Sklenar has signed a first-look deal with…

EXCLUSIVE: Three-time Oscar nominee and original John Rambo actor, Sylvester Stallone, has come aboard Lionsgate, Millenium Media and AGBO prequel John Rambo as an executive producer.
Lionsgate (LION) stock experienced a 9% surge in anticipation of upcoming business updates.

Starz ended 2025 with things looking up post-Lionsgate split the now-standalone company narrowed its losses to $20.7 million vs. $31.8 million in the comparable Q4 of 2024.

Sandra Stern, a 40-year TV veteran and one of the top business executives in the television industry over the last two decades, will be leaving her post as Vice Chairman at the Lionsgate Television Gr

James Van Der Beek takes on the role of a twisted pastor in the trailer for 'The Gates,' a Lionsgate thriller set to hit theaters next month.

David F. Sandberg has been tapped by Lionsgate to direct "Mommy's Home," a new psychological horror movie written by James Morosini, about a young dad whose family life becomes terrifyingly unhinged.
Activist investor Anson Funds Management is reportedly urging Lionsgate Studio Corp. to put itself up for sale, increasing pressure on the independent film and TV production company.

Lionsgate is developing a new 'Leprechaun' horror movie, with horror veterans Patrick Melton and Marcus Dunstan penning the script and Oren and Miles Koules set to produce.
Lionsgate has provided an update on the sequel 'Michael 2,' indicating that filming is expected to begin towards the end of this year or early 2027. The studio also teased a potential release date for the upcoming film.
Lionsgate Studios announced its non-GAAP earnings per share of $0.06.

Marta Kauffman's new multi-cam comedy series, 'DINKS,' starring June Diane Raphael and Paul Scheer, has been greenlit by Prime Video. The show is a collaboration between Amazon MGM Studios, Lionsgate Television, and Publicis Media's entertainment arm.

Netflix has licensed the first four series of Starz's 'Power' franchise from Lionsgate Television, adding to its growing catalog of action and fantasy series. The streaming giant continues to expand its content offerings with new multi-part series.

Lionsgate Studios, known for franchises like 'Hunger Games' and 'John Wick,' is reportedly exploring a potential sale and has drawn takeover interest from France's Bollore Group, reflecting accelerating consolidation in the media industry.
Lionsgate, the studio responsible for popular franchises like 'The Hunger Games' and 'John Wick,' is reportedly working with an investment bank to evaluate potential offers from interested buyers.

Disney's live-action remake of 'Moana' has had an underwhelming performance at the box office, failing to make a significant splash and joining 'Snow White' as another live-action Disney film to struggle. Despite its box office struggles, the film has set a new Disney audience record on Rotten Tomatoes.

Mel Gibson's biblical drama 'The Passion of the Christ' is set to return to theaters, offering audiences a sneak peek of its upcoming 2027 sequel, 'The Resurrection of the Christ: Part One.' Lionsgate and Fathom Entertainment are behind the re-release.
Lionsgate has secured the foreign television sales rights for 'Belleza,' a Spanish-language dramedy starring Mexican singer and actress Maite Perroni.

Several stocks, including CarMax, AST SpaceMobile, and Lionsgate, are experiencing the largest movements in premarket trading.

Lionsgate Studios' stock experienced fluctuations, gaining on speculation of a Netflix takeover but falling after reports indicated Netflix was not interested. The company's share price reacted to the evolving rumors regarding a potential acquisition.

Lionsgate has announced new cast members, including a new husband character and a returning star, for the sequel to Sydney Sweeney's successful film 'The Housemaid.'

Various streaming platforms like Netflix, Amazon, Apple TV, and Crunchyroll are announcing new film and series releases, including a new Spielberg film and a successful Netflix action series. Meanwhile, Netflix's film chief stated they would not work with directors who prioritize theatrical releases.

Antoine Fuqua's film 'Michael' has surpassed 'Hunger Games' and 'Twilight' sequels to become Lionsgate’s biggest global picture ever. The movie has achieved $97.2 million domestically and $217.4 million worldwide.

Lionsgate Vice Chairman Michael Burns stated that AI is expected to save the company 'tens and tens of millions of dollars a year' across film and TV production and FAST channel curation.

John Wick writer Derek Kolstad, Lionsgate, and Thunder Road Pictures are facing a $10 million lawsuit alleging plagiarism.

Derek Kolstad, the creator of John Wick, has provided an exciting new update from Lionsgate regarding his first-ever adaptation of an iconic 35-year-old action video game series.

Lionsgate has announced a prequel film titled 'John Rambo', set to be released on June 4, 2027. The movie will explore the origin story of the iconic character, preceding the events of the original saga.

Lionsgate CEO announced plans for a sequel to the Michael Jackson biopic, 'Michael,' following its record-breaking box office performance, aiming to explore more stories about the artist.
Details have emerged regarding a fund's $85 million acquisition of Lionsgate shares during a period of strong performance for the entertainment company. This investment reflects confidence in Lionsgate's recent financial success.
Netflix has announced a new documentary focusing on Michael Jackson's trial, while Lionsgate confirmed a sequel to its 'Michael' project.

Lionsgate Studios Motion Picture Chair Adam Fogelson expressed confidence in the progress of a second 'Michael' film, stating the studio is excited to deliver another 'big and satisfying movie for a global audience'.
Webull, Lionsgate Studios, Shoe Carnival, and Williams-Sonoma have released their first-quarter earnings reports, with several companies meeting or exceeding revenue and EPS expectations.

Lionsgate Studios announced a significant quarterly profit, exceeding Wall Street forecasts, with strong revenues driven by its motion picture group, including the box office success of 'The Housemaid.' The studio recently became a standalone company after splitting from Starz.

The Cannes Film Festival saw John Travolta receive an honorary Palme, while several new films, including "Gentle Monster" starring Léa Seydoux, premiered to critical attention. Discussions also covered the festival's overall focus and celebrity appearances.
Several major investment firms, including Corvex Management, Glenview, and Eminence Capital, have revealed their first-quarter trading activities. These Q1 moves detail significant additions, exits, and reductions in their stock portfolios, involving companies such as CoStar Group, Humana, TSMC, Oracle, Expedia, and DraftKings.

Starz reported its first-quarter 2026 earnings Thursday revealing a widened loss for the media company but indications it’s been improving its financial position one year out from its spinoff from…

Lionsgate announced the promotion of Amanda Kozlowski to the position of Worldwide Marketing President for its film group. She will now lead the company's global marketing strategies.

The sequel "The Devil Wears Prada 2," starring Meryl Streep and Anne Hathaway, has debuted to record box office success, attracting fans and prompting discussions about the film's themes and the evolving media industry.

Lionsgate's chairman stated that the upcoming Rambo prequel, "John Rambo," will be "entirely respectful" to Sylvester Stallone's original action franchise, as production begins without Stallone in the lead role.

A Lionsgate executive has offered an update regarding the release timeline for Keanu Reeves' "John Wick 5" and two other films in the series.

The upcoming music-centric film 'Power Ballad', starring Paul Rudd and Nick Jonas and directed by John Carney, is gearing up for a summer release. Carney discussed casting Nick Jonas for the movie.
Citi Research indicates that Lionsgate is currently fairly priced for a potential acquisition.

Lionsgate has released the first footage for 'Hunger Games: Sunrise on the Reaping,' a prequel feature starring Elle Fanning, Kieran Culkin, and Ralph Fiennes, set for release later this year.

Lionsgate has released the first trailer for 'Mutiny,' a new action thriller starring Jason Statham, which sees his character embroiled in an international conspiracy.

Lionsgate's upcoming Michael Jackson musical biopic, 'Michael,' is projected to achieve a record-breaking opening weekend of $55M-$60M, with predictions suggesting it will surpass an eight-year-old Oscar-winning hit upon its April 24 premiere.

Kirsten Dunst is set to join Sydney Sweeney in 'The Housemaid's Secret,' the sequel to 'The Housemaid,' with Paul Feig directing the film for Lionsgate.

EXCLUSIVE: We can tell you first that Lionsgate has acquired Ride or Die, a romantic buddy action-comedy with Marlon Wayans and Keke Palmer attached to star.

EXCLUSIVE: Lionsgate has won a seven-studio bidding war for The Correspondent, a feature package based on the New York Times bestseller by Virginia Evans that has Jane Fonda attached to star and…
Lionsgate releases John Carney's comedy feature later this year after it screens at SXSW.

EXCLUSIVE: Lionsgate is reorganizing how it sells its TV shows in the U.S. and abroad.
Lionsgate (LION) stock hit a two-year high after the company secured a deal related to the Twilight Saga.
An article examines Wall Street's sentiment and analysis concerning Lionsgate Studios Corp. (LION) following its recent earnings report.

EXCLUSIVE: Writers-producers Dan Dworkin & Jay Beattie (The Lost Symbol) have boarded Fox’s new drama The Interrogator, starring British actor-comedian Stephen Fry, as executive producers and showrunners. The project, co-produced by Lionsgate Television and Fox Entertainment Studios, was recently picked up with a 12-episode straight-to-series order for the 2026-27 season. The Interrogator centers on former MI6 […]
The film and television industries in Hollywood are facing a period of contraction, leading to economic difficulties for many working in the sector.

EXCLUSIVE: The Lionsgate Premiere and Suretone Pictures movie Creepers is getting retitled as Do Not Enter and it’s also landed a limited domestic release of March 20 along with a new trailer and one sheet. The Marc Klasfeld directed movie, which we first told you about, is based on the novel by David Morrell (who […]

Lionsgate shares dropped to a four-month low after an activist investor expressed dissatisfaction with the company's AI strategy.
Lionsgate Studios provided highlights from its Q1 earnings call, detailing its financial performance and strategic developments for the first quarter.

Lionsgate CEO Jon Feltheimer has voiced support for the stalled Paramount-Warner Bros. Discovery merger, stating that 'uncertainty and delay' are 'not good for anybody' as the deal heads to an antitrust trial.

Lionsgate reported a narrowed quarterly loss of $29 million, with revenue surging due to strong performances from films like 'Michael' and 'The Housemaid'. These titles significantly contributed to the studio's financial results.

The Michael Jackson biopic, 'Michael,' has surpassed $1 billion at the global box office, significantly contributing to Lionsgate's sharply higher quarterly revenue.

Banijay has announced its decision not to proceed with the acquisition of Lionsgate, ending speculation about the potential deal.

Sharon Maguire is set to direct 'The Joy Of Sex,' an unconventional love triangle comedy about the creation of the famous 1970s love-making manual. The film will star Colin Firth, Julianne Moore, Laura Linney, and David Tennant.

Lionsgate shares jumped over 9% following reports that the studio behind 'The Hunger Games' is actively seeking interest from potential buyers in Europe.

Lionsgate Studios saw its shares gain value following reports of potential takeover interest from companies like Bollore and Banijay.

The Blair Witch franchise is making a comeback with a new reboot from Blumhouse and Lionsgate, featuring a first-time feature director known for horror shorts that garnered millions of views on YouTube.
B. Riley has initiated coverage on Lionsgate Studios with a 'Neutral' rating and set a price target of $17 per share.

Lionsgate has announced a reboot of the iconic horror film "The Blair Witch Project," nearly three decades after its original release. The legendary movie is set to return to the big screen.
Lionsgate's stock has reached an all-time high, fueled by speculation and rumors of a potential merger with streaming giant Netflix.

Lionsgate, LuckyChap, and Hasbro Entertainment are collaborating with two writing teams to develop multiple creative approaches for a film adaptation of the popular board game 'Monopoly'.

Exclusive behind-the-scenes images have been released for Lionsgate's upcoming biopic 'Michael,' chronicling the life of the King of Pop.

A review of Lionsgate's music dramedy 'Power Ballad,' starring Paul Rudd, Nick Jonas, Jack Reynor, and Havana Rose Liu, praises the film as a crowd-pleasing production directed by John Carney.

Lionsgate has promoted 12-year company veteran Keith Warren to Executive Vice President, where he will now lead TV Business Affairs following the departure of Vice Chairman Sandra Stern.

Mason Thames has been cast in a role for Lionsgate’s 'John Wick' spinoff 'Caine,' which will be directed by and star Donnie Yen. Thames joins Yen and Rina Sawayama, who reprises her role as Akira, in the upcoming film.
J.R. Wicker has filed a copyright infringement lawsuit against Lionsgate, alleging that the 'John Wick' team lifted ideas from his screenplay.

Lionsgate Television is developing a series adaptation of Julia Bianco's upcoming romantic contemporary fantasy novel, 'Witch Season,' with Made Up Stories executive producing.

A prequel movie to the Rambo franchise, titled 'John Rambo', has been officially scheduled for a summer 2027 release. Lionsgate has set an early June 2027 date for the film.
The film adaptation of Rebecca Yarros's romance novel 'The Things We Leave Unfinished' has secured Thea Sharrock as its director, continuing Lionsgate's trend of book adaptations.
Lionsgate (LION) shares soared to an all-time high after the company reported stellar earnings, indicating strong financial performance.

Starz has canceled Steven D. Knight's gladiator drama 'Spartacus: House Of Ashur' after its freshman season, with Lionsgate Television producing the series.

Lionsgate has announced plans for a sequel to the Michael Jackson biopic, with studio executive Adam Fogelson revealing that 25-30% of the footage has already been shot.

Lionsgate's film chief indicates a potential sequel to the hit Michael Jackson biopic 'Michael,' promising more popular music and a satisfying continuation of the story.

Lionsgate has announced a 2027 release date for the action thriller 'Day Drinker', which stars Johnny Depp and Penelope Cruz.

Lionsgate's nostalgic and fan-centric marketing campaign is credited with turning the film 'Michael' into a blockbuster. Early indicators, such as social media engagement, hinted at its potential success.

Horror icon Sam Raimi is set to direct a remake of the ventriloquist dummy horror film 'Magic' for Lionsgate. The original movie, based on William Goldman's novel, starred Anthony Hopkins.

A Lionsgate executive has offered a promising update on the upcoming Rambo prequel movie, which will not star Sylvester Stallone.
Starz has reported an extended first-quarter loss due to lower revenues, marking a year since its separation from Lionsgate. The company is now focused on growing its streaming TV platform.

Actress Nia Long is reportedly in a "quiet fight" with Lionsgate over a pay discrepancy for her role in the film "Michael," citing a "favored nations" clause in her contract.
The new Michael Jackson biopic, "Michael," has achieved significant global box office success, setting new records for biographical films. Its release has also led to a substantial increase in the streaming of Michael Jackson's music.

Following the success of Alan Ritchson's sci-fi thriller on Netflix, a Lionsgate executive has confirmed that its sequel will not be released in theaters, opting for a streaming-only distribution.
Adam Fogelson, head of movies at Lionsgate, discusses his support for a 'Michael' sequel, provides updates on 'The Housemaid' and 'War Machine' sequels, and comments on the status of a fifth 'John Wick' film.

Luke Kleintank, known from 'FBI: International', has been cast as a series regular alongside Stephen Fry in Fox's upcoming 12-episode drama series 'The Interrogator'. The project is a collaboration between Lionsgate Television and Fox Entertainment Studios.

Lionsgate Play has confirmed the renewal of 'Heated Rivalry' for a second season and announced a new theatrical-first strategy for its Hollywood content in India. This pivot aims to prioritize cinema releases before streaming for its Indian market.

Lionsgate has promoted Laurel Pecchia to Senior Vice President of Corporate Communications, expanding her role to lead corporate media relations strategies, executive communications, and employee engagement initiatives.
Lionsgate film chair Adam Fogelson is making a significant bet on a Michael Jackson biopic, aiming to turn the scandal-plagued King of Pop's story into a box office success.

Fox’s ad-supported streamer Tubi has significantly boosted its Canadian on-demand library by acquiring more than 600 movies and TV shows from major content providers including Disney, Lionsgate, NBCUniversal, Sony Pictures Entertainment, and Warner Bros. Discovery.

Kirsten Dunst has officially been cast alongside Sydney Sweeney in Lionsgate’s upcoming sequel, 'The Housemaid,' based on Freida McFadden’s novel, with another star also joining the cast after the first film's breakout success.

Jane Fonda is officially starring in a new adaptation of a bestselling sleeper hit novel after Lionsgate won a seven-studio bidding war.

EXCLUSIVE: Lionsgate has landed The Death Roll, a survival horror-thriller spec from Kas Graham & Rebecca Pollock, with Glen Powell and Dan Cohen aboard to produce via their Barnstorm banner,…

A Lionsgate executive explains why the studio released Alan Ritchson's War Machine on Netflix instead of going for a big theatrical roll-out.

EXCLUSIVE: As South by Southwest begins to ramp up this week, Lionsgate has inked a first-look deal with Austin comedy mainstay Adam Eget to develop original comedy features for the studio’s Motion Picture Group. Eget will shepherd projects emerging from stand‑up, podcasts, live touring and digital platforms, giving comedic talent a pathway to theatrical releases. Eget […]
COO Jimmy Barge told an investors conference the 'John Wick' studio is a better look to potential suitors after its break up with Starz and as industry consolidation pushes up library content valuations.
Lionsgate Studios announced record library revenue and significant franchise success for its third fiscal quarter of 2026.
The late pop star's nephew Jaafar Jackson stars in the Lionsgate feature that hits theaters this spring.
Charles Porch (with red flower), formerly of Meta and now OpenAI, at the Met Gala. Theo Wargo/FilmMagic OpenAI just hired Charles Porch, Instagram's head of partnerships. Porch has deep connections to celebrities and Hollywood, and plans to talk to them about their "fears" of AI. Maybe OpenAI is realizing they need celebrities to stop publicly hating AI so much. A "detriment" to human creativity, said Vince Gilligan, creator of "Breaking Bad" and "Pluribus" about AI. "Horrifying," said James Cameron about the possibility of AI actors. "I'd rather die," said Guillermo del Toro. "Incredibly destructive," said Cate Blanchett. It's not hard to see why OpenAI recognizes it has a bit of an image problem among some people in Hollywood. It appears that the company is now trying to change that. OpenAI just poached Charles Porch from Meta, where he oversaw celebrity partnerships for over a decade, as Vanity Fair reported earlier. Porch is generally recognized for helping make Instagram the cultural juggernaut it is today by helping celebrities who might have been confused by or disinterested in newfangled social media join and use the platform. Porch has deep connections in the entertainment industry — celebrities like Harry Styles attended his lavish wedding this summer in France. Porch wrote on his personal Instagram about his job change: "From helping Beyoncé figure out how to launch an album exclusively on social media to onboarding Pope Francis to Instagram (he held my hands and asked me to pray for him) to watching creators become the next generation of entrepreneurs, the impact on culture that me and the team have been able to have is something that I take great pride in." It's not clear exactly what Porch's new gig will entail. He told Vanity Fair that his first step will be to go on a "listening tour" to hear the hopes and fears about AI from creatives and celebrities. I've asked OpenAI for comment. For Hollywood actors, filmmakers, and studio executives, those fears are pretty big. Why wouldn't Brad Pitt be alarmed to see a passably real AI-generated version of himself in a fist-fight against Tom Cruise? The idea that AI could replace actors, screenwriters, and other creatives is alarming, especially as Hollywood as an industry is hurting. Box office sales haven't bounced back from the pandemic, streaming is complicated, fewer and fewer projects are being made, and efforts to cut costs by filming overseas have devastated Los Angeles' middle-class of film industry workers. On top of that, AI is, as far as I can tell, widely considered a theft machine that gobbled up tons of images and videos from movies and TV for training data, largely without permission or compensation. You can see a filmmaker or actor's point of view here: They stole my face and my work to build this tool, and now they want to use it to make soulless slop that will undercut the value of my work? Why OpenAI's hire has a tough road ahead Not great! I imagine Porch has his work cut out for him. OpenAI and other AI companies have started making deals with Hollywood. Disney made a $1 billion deal with OpenAI around the time Sora 2 launched, licensing Disney characters like Mickey Mouse and Darth Vader, and also becoming a customer and investor in OpenAI. Lionsgate and AMC made deals allowing their catalogs to be used for training Runway. (Business Insider, through our parent company, has a somewhat similar deal with OpenAI.) But those deals with studios, while they might stave off copyright lawsuits and create some cash flow, aren't winning over the hearts and minds of the celebrities and creatives — the kinds of people who make headlines when they call AI "horrifying." Perhaps OpenAI is realizing that celebrities still hold the kind of cultural capital that can't be built in the Bay Area. And while OpenAI has been pretty successful in pushing its agenda in Washington, thanks to an AI-friendly administration, it still has an uphill battle to win over the general public, which remains fairly skeptical of AI. And for that, you need to get the celebs on board. There's a beautiful irony now that these big AI companies are paying big bucks to hire human writers, and VCs are now obsessed with the concept of "taste." It turns out that kinds of "soft skills" that had long been undervalued in Silicon Valley are more relevant than ever now that AI can do a lot of the technical work. And someone like Charles Porch, who has the connections and ability to charm a roomful of Hollywood types and other cultural elites, is more valuable than ever. That's the kind of job AI can't take. Read the original article on Business Insider