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A government-backed K-culture festival, Fanomenon, has reignited discussions about the extent of the South Korean government's influence in the global success of Hallyu, or Korean pop culture.
K-Pop's largest companies are launching 'Fanomenon,' an 11-day event featuring acts from their rosters, including BTS and BLACKPINK, across Seoul Arena and KINTEX, positioning it as their answer to festivals like Coachella.
The "big four" K-pop agencies are collaborating to launch a new global festival, dubbed 'Fanomenon', with hopes of it becoming the Korean equivalent to Coachella.