Guinness Owner Diageo Announces 2,000 Job Cuts
Diageo, the owner of Guinness, is set to cut 2,000 jobs as part of a turnaround strategy led by its CEO, dubbed 'Drastic Dave'.
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Diageo, the owner of Guinness, is set to cut 2,000 jobs as part of a turnaround strategy led by its CEO, dubbed 'Drastic Dave'.

According to the Financial Times, Diageo's CEO is implementing a strategy dubbed the 'Drastic Dave' playbook at the distiller.
Diageo is shedding nearly 2,000 jobs as part of a significant overhaul led by its CEO, dubbed 'Drastic Dave'.

Diageo, the maker of Guinness, Johnnie Walker, and Smirnoff, is experiencing sliding sales and implementing cost-cutting measures, including job cuts. The company is also looking to expand into canned cocktails as Generation Z increasingly opts for less or no alcohol.