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Apple Inc. has increased monthly pricing for its Apple TV+ streaming service and bundled Apple One subscriptions within the United States. The adjustment reflects broader industry trends as streaming platforms seek improved profitability.
Apple has increased the monthly cost of its standalone streaming service to $14.99, while the bundled Apple One plan now costs $21.95 per month.
Apple announced an increase in subscription prices for Apple Music and Apple One, citing rising licensing costs as the reason for the first price hike in nearly four years. Other services like iCloud+ also saw price adjustments.