Oscar Wong/Getty Images This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here. Consultants are having an identity crisis. AI's arrival has raised questions about the value consultants provide. And while people have always questioned what consultants actually do, the AI era has magnified the issue. Consultants are rebranding themselves and overhauling how they pitch their services to clients. It's led to the rise ...