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Korea Herald

Samsung, SK hynix gain pricing power as Nvidia AI server prices rise

By The Korea Herald

Samsung Electronics and SK hynix are gaining further bargaining power in the AI supply chain as rising memory costs feed into prices for Nvidia-based server systems. Bloomberg reported Saturday that server manufacturers had begun notifying major data center customers, including Microsoft, Google and Oracle, that prices for Nvidia-based AI systems would rise by more than 15 percent in many cases for shipments starting in early 2027. The increases will affect systems built on Nvidia's next-generat